What are the characteristics and design principles of color box packaging design?
The characteristics of color box packaging design mainly lie in practicality, aesthetics, economy, originality and relevance. Practicality is one of the basic attributes of design, mainly considering the manifestation of the product's function and effect, which can be reflected through the materials, structure, shape and patterns of the packaging. The functions and utilities of the goods vary, and the requirements for the practicality of packaging design also differ. Aesthetic requirements involve combining various factors to design packaging products that conform to the characteristics of the times, ethnic features and have prominent aesthetics. Economy means achieving the greatest product effect with the least cost investment. Originality requires being good at being unconventional without deviating from society and the times, and containing new creations in the ordinary and plain forms.
The packaging of commodity color boxes is mainly divided into two categories: transportation packaging and sales packaging. Sales packaging is the packaging that directly meets and is used by consumers. Besides its practicality, it should also have strong artistic appeal. Its shape and structure design should meet the requirements of "scientific, beautiful, and marketable". When designing, not only the scientific rationality of the structure should be considered, but also the beauty of the shape and decoration. Excellent packaging design and structure can not only accommodate and protect the goods, beautify the goods, promote the sales of the goods, but also be convenient for carrying, using, exhibition and transportation.
When designing, the overall design requirements should be met first. Secondly, the relationship among structural design, shape design and decoration design should be taken into consideration, that is, the structural design should be based on the characteristics of the packaged product, environmental factors and user requirements, etc. Reasonably design the components such as the lid, bottom, adhesive flaps and dust-proof flaps of the paper box. It should not only comply with the overall design principles, but also be coordinated with the requirements of shape and decoration design. Shape and decoration design should be based on the aesthetic perspective, emphasizing the display and display nature of the packaging. In addition, size and strength design is also an important part of the design of paper boxes and cartons. It not only affects the appearance quality of the product, but also relates to production and circulation costs. It is the creation of the packaging.
The packaging of commodity color boxes is mainly divided into two categories: transportation packaging and sales packaging. Sales packaging is the packaging that directly meets and is used by consumers. Besides its practicality, it should also have strong artistic appeal. Its shape and structure design should meet the requirements of "scientific, beautiful, and marketable". When designing, not only the scientific rationality of the structure should be considered, but also the beauty of the shape and decoration. Excellent packaging design and structure can not only accommodate and protect the goods, beautify the goods, promote the sales of the goods, but also be convenient for carrying, using, exhibition and transportation.
When designing, the overall design requirements should be met first. Secondly, the relationship among structural design, shape design and decoration design should be taken into consideration, that is, the structural design should be based on the characteristics of the packaged product, environmental factors and user requirements, etc. Reasonably design the components such as the lid, bottom, adhesive flaps and dust-proof flaps of the paper box. It should not only comply with the overall design principles, but also be coordinated with the requirements of shape and decoration design. Shape and decoration design should be based on the aesthetic perspective, emphasizing the display and display nature of the packaging. In addition, size and strength design is also an important part of the design of paper boxes and cartons. It not only affects the appearance quality of the product, but also relates to production and circulation costs.