Innovative Design for Gift Box Printing and Packaging

The printing and packaging design of a product is not only an artistic creation but also a marketing tool. Designers should conduct packaging design from a marketing perspective. Packaging design aims to simplify and make it more distinctive, while exaggeration seeks to highlight through variation. The common point of both is to make some changes to the main image. Exaggeration involves making choices and emphasizing certain aspects, making the main image seem unreasonable but reasonable in terms of logic. The expression techniques have a romantic flavor. The exaggeration in packaging images generally focuses on the characteristics of being cute, lively, and interesting, rather than adopting an ugly form. 

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Packaging shape printing design. Packaging shape design is also known as form design, mostly referring to the shape of packaging containers. It applies aesthetic principles and through changes in factors such as form and color, presents the packaging container shapes with packaging functions and aesthetic appearance in a visual form. Packaging containers must be able to reliably protect the products, must have excellent appearance, and also need to have appropriate economicity, etc. 

Packaging structure design: Packaging structure design is a design based on the basic functions of packaging such as protection, convenience, and reusability, as well as the actual production conditions. It is a design that specifically considers the external and internal structures of the packaging according to scientific principles. An excellent structure design should have the primary function of effectively protecting the goods; secondly, it should consider the convenience of use, carrying, display, and transportation; and it should also try to consider the ability to be reused and the ability to display the contents. 

Packaging and decoration printing design: Packaging and decoration design uses artistic forms such as patterns, text, colors, and relief to highlight the characteristics and image of the product, striving for exquisite shapes, novel patterns, clear colors, and distinct text, to decorate and beautify the product and promote its sales. Packaging and decoration is a comprehensive science, it is both a practical fine art and an engineering technology, it is the organic combination of craft art and engineering technology, and takes into account marketology, consumer economics, consumer psychology and other disciplines. 

Whether a product can be sold depends largely on whether it has good packaging, whether there is an excellent packaging design, and whether the three aspects of packaging shape design, structural design, and decoration design can be organically unified. Only in this way can the role of packaging design be fully exerted. Thus, the cost performance of the product can be improved and it can be sold better. Packaging design not only involves the two academic fields of technology and art, but also involves many other related disciplines within each field. Therefore, completing a good product packaging requires certain professional knowledge and design. 

How to scientifically and economically complete the design of a product's shape, structure and decoration is an eternal issue in product packaging design.